Cookies

Policies & settings

At ERItax, we are committed to protecting and respecting your privacy.  This Cookies page explains what cookies are, how we use them, and the choices you have regarding cookies.  You can review and update your cookie preferences using the settings section below.  For more information about how we use your data, please read our Privacy Policy.

Cookies policy

Effective date: 01 April 2026
Last Updated: 01 April 2026

Contents

Introduction

This Cookies page explains how ERItax uses cookies and similar technologies on this website, why we use them, and how you can manage your preferences.  Some cookies are strictly necessary for the website to operate properly, while others are used for analytics and advertising measurement.

In this page, the term cookies is used broadly to refer to cookies and similar technologies that store or access information on your device.  Some of these technologies are set directly by ERItax and others are set by trusted third-party providers whose services we use.

Where a cookie is not strictly necessary, we rely on your consent before setting it.  You can give, refuse, or withdraw consent for optional cookies at any time using the cookie settings on this page.

Contact information

If you have any questions about this Cookies page or how cookies are used on this website, please contact us using the details below.

  • Email: info@eritax.co.uk
  • Phone: +44 (0) 3303 414 829
  • Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ

Activities strictly necessary for the operation of this website

We use necessary cookies to deliver the website and services you request.  These cookies support essential activities such as signing in, maintaining secure sessions, protecting the website from misuse, and remembering your cookie preferences.

Necessary cookies do not require consent under applicable cookie rules where they are essential to provide an online service you have requested.  For that reason, they are always active and cannot be switched off using our cookie settings.

Analytics and advertising measurement

We use optional cookies to understand how people use our website and to measure the effectiveness of our marketing.  These cookies help us improve the website, understand which pages and services are most useful, and assess which advertising campaigns lead people to our website.

  • Analytics cookies: These cookies help us measure traffic, understand user journeys, identify unique visitors, and improve the content, structure, and performance of the website.  We use Google Analytics 4 for this purpose.
  • Advertising cookies: These cookies help us measure the performance of our advertising and understand how users arrive at our website from Google Ads campaigns.  They are used for advertising measurement and conversion reporting.

Optional cookies are only used where you have chosen to allow the relevant category.  You can change these preferences at any time using the cookie settings on this page.

How to manage preferences and withdraw consent

You can manage your cookie preferences using the settings section on this page.  From there, you can choose whether to allow analytics cookies and advertising cookies.  Necessary cookies remain enabled because they are required for the secure operation of the website.

You can also manage cookies through your browser settings, including by deleting existing cookies or blocking future cookies.  However, please note that disabling necessary cookies may affect your ability to sign in or use secure areas of the website.

Browser help pages are available here:

Cookie list

The table below lists the main cookies used on this website.  Cookie durations may vary where browser controls, session settings, or provider updates affect how long a cookie remains active.

Category Cookie Provider Purpose Duration When used
Necessary UserConsent ERItax Stores your cookie preferences so we can remember the choices you make. 30 days Set when you save your cookie preferences.
Necessary .AspNetCore.Cookies ERItax Supports user authentication and helps keep signed-in areas of the website secure. Varies based on session and authentication settings Only used when you sign in to the website.
Analytics _ga, _ga_<measurement-id>, _gid, _gat Google Analytics 4 Used to distinguish users, persist session state, and help us understand website usage, visitor numbers, and page performance. Typically up to 2 years Only when analytics cookies are enabled.
Advertising _gcl_au and related Google Ads measurement cookies Google Ads Used to measure ad interactions, conversions, and how users arrive on the website from Google Ads campaigns. Typically up to 90 days Only when advertising cookies are enabled.

Third-party cookies

Some cookies used on this website are set by trusted third-party providers, including Google Analytics and Google Ads.  These providers may process information collected through their cookies in accordance with their own privacy and cookie policies.

You can find more information here:

Definitions and legal information

Cookie: a small text file stored on your device by a website.

Similar technologies: technologies such as tags, pixels, scripts, or identifiers that can store or access information on your device or browser.

First-party cookies: cookies set by ERItax.

Third-party cookies: cookies set by external providers whose services are used on this website.

This Cookies page applies to this website only and should be read alongside our Privacy Policy.  We may update this page from time to time to reflect changes in technology, the cookies we use, or legal requirements.