Privacy Policy
Last Updated: 29 March 2026
ERItax Limited (“ERItax”, “we”, “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, share and protect personal data when you:
This Privacy Policy should be read in conjunction with our general Terms of Use, our separate Cookie Policy, and, where applicable, any subscription agreement, customer agreement or other contractual terms governing your use of our services.
1. Who we are
ERItax Limited is the controller of the personal data described in this Privacy Policy, except where this Privacy Policy specifically explains that we process personal data on behalf of a customer as a data processor.
Company details
Registered office
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ
General contact details
Data protection contact
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
We are registered with the UK Information Commissioner’s Office (“ICO”) under registration number ZB874594.
2. Who this Privacy Policy applies to
This Privacy Policy applies to different categories of individuals whose personal data we may process, including:
Different parts of this Privacy Policy may be more relevant depending on your relationship with us. In particular, section 6 explains when we act as a data processor on behalf of our customers rather than as a data controller in our own right.
3. Personal data we collect
We may collect and use the following categories of personal data:
Identity and contact data
This may include:
Enquiry, demonstration and correspondence data
This may include:
Technical, security and usage data
When you use our website, platform or API, we may collect technical information such as:
Cookie and analytics data
We and our service providers may collect information through cookies and similar technologies. Please see our Cookie Policy for full details.
Account, billing and service data
If you use any ERItax account, portal or service area, we may also collect:
Customer platform data processed on behalf of customers
Our hosted services may allow customers to upload, enter, store, retrieve, analyse and export personal data relating to their own clients, investors, representatives or other third parties. Depending on how the service is used, this may include:
Marketing and preferences data
This may include:
4. How we collect your personal data
We collect personal data:
5. How we use your personal data and our lawful bases
We use personal data only where we have a valid lawful basis to do so.
We may use your personal data for the following purposes:
To respond to enquiries and requests
We use your details to respond to messages, contact form submissions, demonstration requests, support questions and other communications.
Lawful basis:
To provide, administer and manage our services
We use personal data to provide services, manage business relationships, onboard users, administer accounts, provide support, manage subscriptions, operate APIs and maintain records.
Lawful basis:
To operate, secure and improve our website, platform and services
We use technical and usage data to keep our website and systems secure, detect misuse, troubleshoot issues, monitor performance, enforce our terms and improve functionality.
Lawful basis:
To send service and administrative communications
We may send you non-marketing communications relating to your enquiries, account, service updates, subscription status, billing matters, security matters, support matters, or important legal or operational notices.
Lawful basis:
To send marketing communications
Where lawful, we may send you information about ERItax services, updates, events or insights that we believe may be relevant to you.
Lawful basis:
You can opt out of marketing communications at any time by using the unsubscribe link in an email or by contacting us.
To comply with legal and regulatory obligations
We may process personal data where required to comply with applicable law, regulation, court orders, tax or accounting obligations, or to respond to lawful requests from authorities.
Lawful basis:
To establish, exercise or defend legal claims
We may use personal data where necessary in connection with disputes, complaints, investigations or legal proceedings.
Lawful basis:
6. When ERItax acts as a data processor on behalf of customers
In addition to acting as a data controller for our own business purposes, there will be circumstances in which ERItax processes personal data on behalf of a customer.
Where a customer uploads or enters personal data into the ERItax platform relating to its own clients, investors, contacts, representatives, brokers, account holders or other third parties, that customer will generally be the data controller for that personal data and ERItax will generally act as a data processor on the customer’s behalf.
In those circumstances:
For the avoidance of doubt, this Privacy Policy is intended to provide general transparency regarding such processing, but where ERItax acts as processor the applicable customer contract and data processing addendum govern the processor relationship in more detail.
7. If you do not provide personal data
Where we need personal data to respond to your enquiry, provide requested information, enter into a contract, create an account, administer a subscription, or deliver services, and you do not provide that data, we may be unable to do so fully.
8. Cookies and similar technologies
Our website uses cookies and similar technologies for functionality, security, analytics and, where applicable, user preference management.
We maintain a separate Cookie Policy which explains:
Please read our Cookie Policy for more information.
9. Sharing your personal data
We do not sell your personal data.
We may share personal data where necessary with:
If third-party providers process personal data on our behalf, we require them to do so only on our instructions where applicable and to implement appropriate security measures.
Our current service providers may include Microsoft business services, Google services (including analytics and advertising tools where enabled), IONOS UK hosting and cloud database infrastructure, and other service providers used for communications, operations, billing, support and security.
10. International transfers
ERItax seeks, where practicable, to use UK-based hosting and UK-based database infrastructure for its core website and platform environments, and we currently exclusively use UK-based hosting arrangements for core website and database infrastructure.
However, some of our service providers may process personal data outside the UK or European Economic Area, or may permit support, administration or access from outside the UK in limited circumstances.
Where we transfer personal data internationally, we will ensure that appropriate safeguards are in place as required by applicable data protection law. Depending on the circumstances, this may include:
You can contact us if you would like further information about any international transfers and the safeguards we use.
11. Data retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, regulatory, tax, accounting, security and reporting requirements.
As a guide:
| Record type | Retention period |
|---|---|
| General enquiries and contact form submissions | Typically up to 24 months after the last substantive contact, unless a longer period is needed for ongoing discussions or legal reasons. |
| Prospective client / demonstration request records | Typically up to 24 months after the last substantive interaction, unless converted into a customer relationship. |
| Customer, subscription and contractual records | For the duration of the relationship and then for a reasonable period afterwards, commonly up to 6 years, or longer where required for legal, tax or regulatory reasons. |
| Technical logs, API logs and security records | Retained for as long as necessary for security, troubleshooting, fraud prevention, service integrity and enforcement purposes. |
| Marketing suppression records | Retained as necessary to ensure we continue to respect opt-out requests. |
| Customer Personal Data processed by us as processor | Generally retained in accordance with the relevant customer agreement and data processing addendum, and typically deleted or returned following termination or expiry of the customer relationship unless retention is required by law or otherwise agreed in writing. |
In some cases we may retain data for longer where necessary to comply with law, resolve disputes, enforce agreements or defend legal claims.
12. Data security
We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure and unauthorised access.
These measures may include:
However, no transmission over the internet or electronic storage method is completely secure. While we take reasonable steps to protect personal data, we cannot guarantee absolute security.
13. Your rights
Depending on the circumstances, you have the following rights under applicable data protection law:
To exercise any of your rights, please contact us using the details in section 1.
We may need to request information to confirm your identity before responding to your request.
Where ERItax acts purely as a data processor on behalf of one of our customers, you may also need to contact the relevant customer directly, as that customer will usually be the data controller responsible for responding to your request.
14. Complaints
If you have concerns about how we handle your personal data, please contact us in the first instance and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (“ICO”) in the UK:
ICO Contact Details
If you are located in the EU, you may also have the right to complain to your local supervisory authority.
15. Third-party websites
Our website may contain links to third-party websites, plug-ins or services. If you follow a link to any third-party website, please note that those websites have their own privacy notices and terms. We are not responsible for the content, privacy practices or policies of those third parties.
16. Children
Our website and services are not directed to children, and we do not knowingly collect personal data from children.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, guidance, technology, our services or our business practices.
When we make changes, we will update the “Last updated” date at the top of this page. Where appropriate, we may take additional steps to notify you.
18. Contact us
For questions or queries relating to this Privacy Policy, or to access information we hold about you, contact us using the details provided in section 1 above. Alternatively, you may contact our Data Protection Officer at dpo@eritax.co.uk.